How Packaging Can Make or Break a Cannabis Brand
Over 20 U.S. states have legalized cannabis, which only shows that the industry is undoubtedly beginning to take shape. Cannabis entrepreneurs everywhere in the country are also more mainstream than ever in their approach to business. From THC-laced brownies to cannabis-infused coffee, consumers now embrace marijuana more openly than before.
For any businesses looking for success in the growing market, cannabis packaging play a crucial role. First of all, the right precautions should be taken to ensure compliance with all legal requirements. By doing so, the business is telling the world that their products are safe, they abide by the law, and they are legit companies selling legit, high-quality products.
However, there is a huge risk involved when cannabis suppliers market their products with excessive mainstream properties. For instance, marijuana products that are packaged to look like popular candies, an approach that can easily attract and mislead kids, have been causing issues with parents. This is an era when parents are extremely conscious about the welfare of their young ones, so suppliers should be very careful with their retail packaging so they don’t end up sending the wrong signals.
In any case, it is crucial for cannabis suppliers to be totally transparent when labeling all of their products. In a lot of states all over the country, regulations ensuring this practice are now in the final stages stages. Those who are planning to enter the market will do well to apply the basic principles behind these upcoming policies to avoid issues later on.
Indeed, packaging is a crucial part of any branding that can have a huge impact on any product, including marijuana goods. Its not just something that contains the good; it can be a vehicle for delivering information about it, especially on quality issues. If this message is vague, people are likely to look away. Packaging must certainly appeal to the eye, but more than that, it should offer crucial information, including possible risks.
In the end, the secret to pushing cannabis into the mainstream is compliance and communication – two critical factors that can be well addressed with good packaging. Marketing for these products should not be confided to building reputation or increasing exposure. Packaging must be considered as a major component of their general marketing goals. This is particularly important for businesses that are affected by any type of negative stigma, such as the cannabis business.
By providing clear, concise and truthful information on their packaging, this stigma can be slowly eliminated. For instance, scientific and medical terms should be used instead of recreational slang words to build a mindset of cannabis as medicine. Sometimes, the only thing a cannabis product needs to sell is information about its important and meaningful benefits to the consumer.